The Search app makes it easy to find influencers that align with your brand's marketing needs. Whether you're searching by keywords, engagement metrics, or audience demographics, this guide will walk you through the process step by step.
Step 1: Set up search keywords
Keywords help you find influencers whose content matches your brand's interests.
These can include:
Words, hashtags, or mentions that should appear in their content
Exclusions for words you don’t want associated with your influencers
How to add keywords:
Simply type your keywords in the search bar and press Enter after each entry.
Best practices:
👍 Specific creator: Prefix it with '@' to display the account with this handle at the top of your search results. If the creator hasn’t publicly shared their email address, their profile won’t appear in the search results.
👍 Hashtags: Use the '#' symbol to find creators who have used them in their content during the past 90 days. If you need ideal hashtags, check out this website our team likes!
👍 Search by relevant keywords: Use keywords that your ideal creators are likely to use in their content rather than keywords that describe your ideal influencer. Currently, you cannot filter influencers by categories, but this feature is continuously evolving.
Keyword conditions:
"Should": Keywords can be mentioned or not, effectively functioning as "or".
For example:
If you add "coffee" and "tea" as keywords and select "Should" for both, your search results will display influencers that mention "coffee" OR "tea."
“Must”: Keywords must be mentioned.
For example:
If you want to find influencers who drink lattes but are vegan, add the keyword "vegan" and select "Must" for it. Then, add keywords like "coffee" and "latte" set as "should."
“Must Not”: Keywords that should not be mentioned. This is useful for excluding specific keywords or influencers associated with certain activities, brands or trends.
For example:
If you want to avoid influencers who mention "sugar", you can input "sugar" and select "must not" to exclude them from your search results.
Match keywords in specific areas:
You can filter keywords based on where they appear. (e.g., username, instagram handle, Instagram biography, Instagram content, etc).
For example:
If you are looking for family influencers, you can add the keywords "mom" and "dad" and select Instagram bio.
Step 2: Set social media filters
Choose the social media platform where you want to find influencers and define criteria like:
Followers: Minimum and maximum follower count.
Min. avg engagement: How engaged the community is with the influencer.
Min. followers growth rate: Based on the last 90 days, you can set a minimum followers, subscribers, or fans growth rate.
Min. engagement growth rate: Based on the last 90 days, you can set a minimum engagement growth rate
Last activity: The last time the influencer was active.
AND vs. OR logic:
OR = Show creators who meet the criteria on any platform (more inclusive)
AND = Show only those who meet criteria on all selected platforms (more narrow)
Step 3: Apply additional filters
Narrow your search further by refining the creator profile.
Include brand accounts: Only see profiles tagged as creators or if you want to see brand profiles.
Show only affiliate creators: Only see influencers who posted content on Instagram or YouTube that included a brand mention and either an affiliate link or coupon code within the last 90 days.
Creator country: The country the influencer is based in.
Creator geolocation: Recent locations of the influencer (useful for events or pop-up shops). Check Understanding our localization system
Language: The language of the influencer’s content.
Creator gender: The gender of influencers.
Creator age: The age range of influencers.
Step 4: Save and manage searches
Want to reuse a search? Save it as a template for quick access later.
How to save a search:
Set up your desired search criteria.
Click the Save Search button at the top.
Give your template a name.
Press the
in the top tabs by the side of your keyword settings. You have your saved search and your last 15 most recent searches.
To delete a saved search, click the small trash bin next to its name.
You are now ready to pick your ideal influencers and add them to a list!
Step 5: Review search results
The results page offers two views:
All Results: Displays all profiles mentioning at least one keyword.
Smart Results: Prioritizes influencers who match your full keyword set.
Click the sorting button (only available in Smart Results) to arrange results based on:
Followers
Growth rate
Engagement
Others
Note: Sorting is not available in "All Results" mode. To customize the order of your search results, switch to Smart Results.
View influencer details:
Click on an influencer’s profile picture to open their side panel.
This provides detailed insights into their performance and audience. Take a look at this article for more information: Influencer Side Panel
Select influencers for your list:
Click the checkmark to add an influencer.
Click the X to reject an influencer.
Small tips:
To check who's already in your community: You can use the community button to check if the creator is part of the community. if it's blue, the profile is currently in your community.
To add creators to other entities (Campaigns, Mailing lists…): click on the drop down by the side of community button to move creator to another entity.
Step 6: Review selected influencers
At the top of the search bar, you’ll find three tabs:
Selected: Your chosen influencers.
Rejected: Profiles you’ve removed.
Suggested: Recommendations based on your selections.(Learn more about Influencer Recommendations.)
Best Practices:
To make the most out of Wednesday's Search app, here are some best practices to consider.