If you are reading this article, it's because you are wondering about Wednesday's community size and how it is calculated. We will explain how it works here to give you maximum transparency. Here are the most frequently asked questions.
Community size, what is it?
At Wednesday, we know that growing your roster of creators is essential for targeting new audiences, achieving higher reach, and converting more customers.
Community size is a variable software option to help you manage how much you pay for the size of the influencer community you work with on Wednesday. Instead of paying per influencer, you’ll be able to choose between sizes that allow you to work with a different number of influencers according to your needs.
How can I change my community size?
The community size allows you to define the maximum number of influencers you want to work with. In case you reach the maximum allowed by your community size, you have the possibility to modify it to better suit your needs.
We have a dedicated article to help you update your community size, available here: [How to update my community size].
"You've reached your community capacity" What does this mean?
Are you faced with a message that informs you that you have almost reached the maximum number of influencers that can be in your community? Let's discover together the different types of messages and the potential solutions.
Influencer community, what is it?
Influencer community is based on the number of unique influencer profiles present in your IRM (Influencer Relationship Manager). It includes all the influencers you have interacted with or added via search, stream, an import, or our Live Capture tool. We consider that an influencer is in your network from the moment they have been added to your IRM.
Why does Wednesday have Community Sizes?
For each influencer profile added to your IRM, we constantly analyze and calculate the metrics for any profiles to give you the most up-to-date data available for an influencer. This helps you power the best influencer marketing decisions possible, but it does include a cost for Wednesday of which we pass a small portion to you.
How is an influencer added to my community (IRM)?
Your community depends on the number of influencers in your network. This number is the gathering of unique influencer profiles present in your IRM (Influencer Relationship Manager). It includes all the influencers you have interacted with or added via search, stream, an import, or our Live Capture tool. We consider that an influencer is in your network from the moment they have been added to your IRM.
Here are the actions that automatically add an influencer to your Network:
Adding a profile to a list from the search
Adding a profile to a mailing
Adding profiles to Wednesday using the File Upload
Influencers can also be added to your community if:
Influencers respond to an email
Campaign status modification: Apply to a campaign, upload a draft, claim a payment, etc.
How do I know how many influencers I have in my community?
For maximum transparency, you can access the number of influencers in your community from multiple locations in the software:
In the IRM
In the navigation bar throughout Wednesday
In your user settings
If you have any additional questions, feel free to reach out to us at [email protected] or through the chat!