Merge fields allow you to automatically insert influencer details into your emails. This helps create personalized, professional, and highly targeted messages.
These fields pull data directly from an influencer’s profile to help personalize your email templates.
Influencer profile fields
| The name stored in the database (could be a first name or influencer alias). e.g., "John" or "Super Blog 47" |
| The creator email address available in the database. Can be used as a unique identifier in a UTM link. e.g., "[email protected]" |
| The country where the influencer has been geolocated. e.g., "France" |
| The city where the influencer has been geolocated. e.g., "New York City" |
| If the influencer has a city listed in the database, this field will display "yes". |
| If the influencer has a country listed in the database, this field will display "yes". |
| If not set up in the influencer’s profile, this field may be blank, and the email won't be sent until you add the first name to the creator’s profile. |
| If not set up in the influencer’s profile, this field may be blank, and the email won't be sent until you add the last name to the creator’s profile. |
| The creator phone number available in the database.(Only if creators shared it publicly) |
| If the influencer has a first name listed in the database, this field will display "yes". |
| If the influencer has a last name listed in the database, this field will display "yes". |
| If the influencer has a phone number listed in the database, this field will display "yes". |
Social media fields
| If the influencer has an Instagram account detected in the database, this field will display "yes". (similar for Tiktok, X and Pinterest) |
| The number of followers on the influencer’s Instagram account (similar for Tiktok, X and Pinterest). e.g., "3,514" |
| The username of the influencer’s Instagram account (similar for Tiktok, X and Pinterest). e.g., "Influencer123" |
| The estimated number of monthly visitors to an influencer’s blog. e.g., "122,000" |
| The website address of the influencer’s blog. e.g., "http://www.Wednesday.com" |
| The name of the influencer’s blog. e.g., "Wednesday Blog" |
| The platform of the influencer’s largest social media account (e.g., "Instagram" or "TikTok"). |
| The username of the influencer’s largest social media account. |
| Displays the follower count of the influencer’s biggest social media platform. e.g., If they have 10,000 Instagram followers and 1,000 TikTok followers, this field will show "10,000". |